About Us

Optimise Limited are the architects of the LiA approach. Our Directors have extensive experience in leading complex change and are passionate about improving healthcare

We have one mission - to help you make a great success of this

In doing so, you will create a great place to work where staff feel empowered and proud. They, in turn, will deliver better care for patients.

When we started out on our own journey to develop the LiA approach, we were determined that it would be based on what staff and leaders say works for them - and not developed in an 'ivory tower'.

Every year it gets better, as the learning from each new Trust is 'bottled' back in - for the benefit of all who use it.

We are passionate about helping you to do this for yourselves so it can sustain and embed as 'the way we do things around here'. We don't land a team of people on you to make this happen - your team are 'the team'.

"One has to do it to believe it"

Amit Arora, Consultant Physician at University Hospital of North Staffordshire NHS Trust

"LiA is the fairy dust to sprinkle on your whole organisation to motivate and turbo-charge your frontline staff"

Jayarama Mohan, Consultant Vascular Surgeon at United Lincolnshire Hospitals NHS Trust

"The impact on our ward has been phenomenal"

Fiona Green, Ward Manager at Sandwell and West Birmingham Hospitals NHS Trust

"Our secret weapon"

Donal O'Donoghue, Medical Director at Sandwell and West Birmingham Hospitals NHS Trust

"The feedback is tremendous"

Simon Mitchell, GP lead in Birmingham

"The best consultancy I have ever worked with, bar none"

John Adler, Chief Executive at University Hospitals of Leicester NHS Trust

"Things are buzzing around here"

Julie Owen, Senior Nurse and LiA Lead at Pennine Acute Hospitals NHS Trust

"The NHS needs turning the right way up and this is what you are doing"

Kenneth Lownds at Cure The NHS

"Inspires people to believe they can make a difference"

Catherine Butt, Junior Doctor at Birmingham Children's Hospital NHS Foundation Trust

"A 'hallmarked approach' to achieving the fundamental culture change we need in the NHS"

Michael West, Professor of Organizational Psychology at Lancaster University Management School

"Helped us to re-focus on the most important aspect of providing a service"

Ursula Ward, Chief Executive at Portsmouth Hospitals NHS Trust

"Magic dust"

John Adler, Chief Executive at University Hospitals of Leicester NHS Trust

"Our LiA Pass It On events have been the best days of my NHS career"

John Goulston, Chief Executive at Croydon Health Services NHS Trust

"Every new Chief Executive should do it"

John Short, Chief Executive at Birmingham and Solihull Mental Health NHS Foundation Trust

"The evidence is irrefutable"

Ursula Ward, Chief Executive at Portsmouth Hospitals NHS Trust

"A simply amazing job of changing cultures to improve patient care"

Michael West, Professor of Organizational Psychology, Lancaster University Management School

"Listening into Action was mentioned "relentlessly" by the CQC"

John Adler, Chief Executive at University Hospitals of Leicester NHS Trust

"We saw widespread evidence that this is bringing about positive changes for patients and staff"

Care Quality Commission on The Care Quality Commission, 2013

"Our staff described the Trust as 'a great place to work' which I feel is largely due to LiA"

David Allison, Wirral University Teaching Hospital NHS Foundation Trust

"LiA is what outstanding leaders do"

Keith Ruddle, Oxford University’s Said Business School